Privacy Policy

Foton South Africa collects personal information only when it is relevant to a request, enquiry, purchase journey, dealer engagement, or customer-support interaction.

• Name and surname
• Email address and contact number
• Province, dealership choice, and related routing details
• Vehicle preferences such as model or variant interest
• Campaign source, medium, campaign, term and content parameters associated with an enquiry
• Marketing consent selections and website enquiry metadata
• Pseudonymous cookie-consent identifiers, policy versions, category selections and consent timestamps
• Analytics and usage information collected through cookies or similar technologies

We collect information when you submit forms on our website, contact us directly, request a dealer callback, interact with service or sales channels, or engage with digital advertising and analytics tools linked to the site.

We do not intentionally collect more information than is reasonably required to respond to your request or deliver the service you asked for.

• To respond to sales, dealer, and product enquiries
• To route leads to the correct province or dealership
• To attribute submitted leads to campaign sources and report paid-media performance internally
• To provide follow-up communication and customer support
• To understand campaign performance and website behaviour
• To improve site usability, dealer journeys, and operational reporting
• To send marketing communication only where you have provided consent

Where direct marketing is offered, Foton uses consent-based processing. You may withdraw that consent at any time by contacting us, and doing so will not affect the lawfulness of processing carried out before the withdrawal.

Operational messages relating to a live enquiry or customer-support request may still be sent where necessary to complete that interaction.

Foton processes limited first-party campaign parameters associated with submitted enquiries for its legitimate interest in internal lead-source attribution and campaign-performance reporting. These parameters are not used to enable remarketing after you reject optional tracking, and you may object to this processing by contacting us.

We may share relevant personal information with authorised Foton dealers, internal teams, and approved service providers where needed to process or respond to your request.

• Authorised dealer partners handling your enquiry
• Technology providers supporting hosting, forms, analytics, or communications
• Vercel for anonymous, aggregated and cookie-free website measurement
• Google where you permit the relevant analytics or advertising processing
• Meta and LinkedIn where you permit advertising measurement or personalisation
• Professional advisers or regulators where disclosure is legally required

Foton does not sell your personal information to third parties.

We apply reasonable technical and organisational safeguards to protect information against loss, misuse, unauthorised access, disclosure, or alteration. Retention periods depend on the nature of the enquiry, operational requirements, and legal obligations.

• Controlled access to systems and lead data
• Use of secure vendors and managed cloud services
• Retention only for as long as the record remains operationally or legally necessary

Some service providers may process data outside South Africa. Where that happens, Foton takes reasonable steps to ensure appropriate contractual and security protections are in place.

• Request access to personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Object to specific processing activities where applicable
• Withdraw consent for direct marketing
• Request deletion where retention is no longer necessary and no legal basis remains
• Lodge a complaint with the Information Regulator if you believe your information has been handled unlawfully

Our website uses necessary storage to remember your privacy choice and retain standard campaign attribution parameters for up to 30 days. These parameters are linked to an enquiry for internal source and paid-media reporting, not remarketing or cross-site tracking. The site also always uses Vercel Web Analytics for anonymous, cookie-free aggregate measurement. Optional functionality and Google Analytics remain disabled until you enable their categories. Google Ads, Meta Pixel and LinkedIn Insight Tag remain disabled until you enable Advertising. You can change or withdraw optional choices through the Cookie settings link in the footer, clear necessary storage through your browser, and object to other processing by contacting us. More detail is available in the Foton Cookie Policy.

The website is not designed to intentionally collect information from children without appropriate consent. If you believe a minor has submitted information in error, please contact us so that we can review and address it.

We may update this policy from time to time to reflect operational, legal, or platform changes. The latest version published on this site will apply from the effective date shown above.